Attention Spans for Email Campaigns
In digital marketing, advertising, design media for websites and Email Campaigns, we know that if a our Campaign or website fails a blink test, a quick period of 6-10 seconds, the user will leave our site or close our E-mail.
As a designer or Campaign Marketer you have 6-10 seconds to make an impression. Can you make your Newsleter stand out?
It’s Friday, let’s take a time-out and process the following infographics 600x faster than we we would text: (source: Movable Ink’s report)
Here’s a chart that shows how long people will view an email message on different platforms:
DEVICE attention spans:
- Test for Mobile and iPhone views, and smartphones generally.
BY STATE MOBILE VS. SMARTPHONE USAGE
- East Coast and North-West is more Desktop friendly
- South is more Smartphone friendly
BY TIME OF DAY
& ATTENTION SPANS ARE ON THE DECLINE!
More on Email Design. I hope you enjoyed these graphs, share this post think they might be useful to your network. Have a good weekend!