A Picture really is Worth a Thousand Words!
February 9th, 2015.
You may have noticed a trend all around you - CONTENT is becoming visual, more aesthetic, summarized and data online and digitally is starting to be presented in a more compact manner. Why should your Newsletter be any different? Do you use the full potential of HTML?
Info-graphics are the future of digital marketing. Why? Simply because 50%+ of users are receiving your campaigns on mobile devices, tablets or wearable technologies.
With information overload, the number of seconds of the attention span of your audience is reduced. Each minute they spend online or checking their E-mail is competing with multile other channels - are they watching a Video, do they have the TV on, is their family member engaging them in conversation? So many channels, so little time!
However, the human brain has a strong visual bias and is conditioned by evolution to find visual content more appealing and interesting! Info-graphics combines text and images. It’s a neat way to summarize information….
Infographics are a great way to connect your different channels of your digital marketing activities. Do your Newsletters or Email Campaigns include info-graphics? If not, you may be behind the times.
Information graphics or infographics are visual representations of information, data or knowledge. These graphics are used increasingly in advertising, promotions and marketing where complex information needs to be explained quickly and clearly, such as in signs, maps, journalism, technical writing, and education. They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information.
The Emphasis here is on:
Grabbing the attention for audience!
Making them experience the data more directly, intimately and authentically!
- Infographics are trending in a big-way in content marketing strategy to reach mobile devices.
Infographics are social-media friendly, they translate to your blog, twitter or even an E-mail campaign equally well. So they are content-channel efficient and mobile friendly!
To get you thinking visually, I’m going to leave you with this video, don’t be afraid to use the right-hemisphere of your brain: