Twitter Tips, Lead Generation and The Power of Big Data

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                                                               December 1st,  2014.

“Big data is at the foundation of all the megatrends that are happening today”

Use Predictive Algorithms

While I was looking for tips to help my Twitter abilities, I stumbled upon this and it spoken to me on the power of linking your blog with Linked-In.

When looking for lead generation, keep this mind:

“LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)”

I’m a new Twitter user, so I decided to educate myself on what the pros recommend, here are some tips I found:

Twitter: 

• Show your face. Make sure that you have uploaded a photo to your Twitter profile.

• Utilize your LinkedIn LNKD -3.05% and email connections.

• Schedule Tweets: Use a timesaving tool to schedule your tweets. Free and low-cost tools like Hootsuite allow you to schedule your tweets in advance so that you maintain a consistent flow of content, while saving time.

• Regular Posts: People who post content on a regular basis tend to see more engagement and followers.

• Join a Twitter chat. Every week, groups within various industries get together on Twitter to talk about a topic.

• Multitask. Many of us have spare pockets of time that we could put to use. For instance, tweet while commuting to and from work on the bus or train.

• Respond to people who are interested in similar content.

• Tweet inspirational quotes. Quotes tend to see higher engagement on Twitter because people enjoy reading them and sharing with others. 

• Follow users who follow your followers. By utilizing a free and low-cost tool like Tweepi, you can scan the list of accounts that follow your own followers on Twitter.

• Follow the accounts recommended by Twitter.

• Work on your profile. Make sure your profile is complete with an avatar that shows your face and a solid bio.

• Experiment with emoticons.

• Engage Fans with Photos. 

• Create an interesting bio. Don’t leave this blank.

• Use a custom About page. Your Twitter bio can only include 160 characters. It’s not much room to tell your story or introduce people to all you offer.

• Make your Twitter presence visible. I can’t tell you how often I have read an interesting post and wanted to tweet the link, but couldn’t find the author’s Twitter username.

The End. Do you use twitter? Personally or professionally, share your stories.