All About Segmentation - Target Audiences in your Contact List
November, 21st, 2014.
What’s all the fuss about segmentation you may ask? Well it’s all about how you manipulate your contact list into sub-lists to target audiences with specific messages tailored to them. Brokers and Investment Advisors aren’t in the habit of doing this in much detail, but it might be a good time to start. Wealth Management is in the end all about people, and people can be categorized into different groups with different preferences, interests and tendencies.
For your weekend reading I’m going to provide you with several links, enjoy the topics and feel free to provide your own commentary.