You may have seen some of these new data sets about Facebook and usage. Basically, Forrester went out and told people that it was a bad marketing strategy. (Concur.) Organic reach has been dying forever, and large-brand Facebook posts are only reaching 2 percent of their fans — as well as getting terrible interaction numbers (0.07% engagement). Fast Company is going out and saying that brands might be “wasting their time” on Facebook. (Interestingly, the best day to get engagement is Fridays, probably because everyone is slacking off at work.)

Forrester goes out and says to stop making Facebook a major part of your marketing strategy, and I agree. Here’s why.