First Launch Tutorial in 5 easy steps

When you create an account in eFlyerMaker, we automatically generate everything needed for you to launch a campaign right away.

Initial Step

• Login to your account eFlyerMaker then go to Menu bar -> Campaigns -> Create
  

• You may also click the blue button "Launch new campaign" from the Dashboard
  

Step 1: Campaign Information

• Name

  • Internal value
  • This value is used by eFlyerMaker to show information on the GUI and is not seen by your subscribers.

• Subject

  • Your Email Subject line
  • Take the time to choose the right subject.
  • The Subject is the first "Call to action" in Email Marketing. The better your subject is, the better your open rate will be.

  • eFlyerMaker is completely programmed on the UTF-8 charset.
    It accepts all International characters and even allows you to be part of the emoji fever.

• Publication Name

  • Select the Destination Publication.

• Save to folder

  • Folders are useful to help you organize your past campaigns.
  • You may select a folder here or at any moment you can move your campaign in another folder from the Campaign management view

• Include Tracking tags for Google analytics on all links

  • By default, eFlyerMaker provides rich informations about your subscribers behaviours

  • By activating this checkbox, eFlyerMaker will add these values on all links of the email utm_source=eflyermaker&utm_medium=[Publication_Name]&utm_campaign=[Name]

  • Thereafter, parameters are recognized by Google Analytics and the campaign results will be analyzed and shown in your Google Analytics dashboard.

Step 2: Select Recipients Source

• This view let you select your Mailing List
• You may also select a segment.

  • Segments are created from Menu Bar -> Lists -> Create Segments

  • To select a segment for your campaign click on the small icons  

    • Grey indicates that there is no segment available
    • Blue indicates that you can add a segment over the mailing list

Step 3: Create the message

• Option A ) Create a new message :

  • With this option you can create in the same flow as you launch your campaign
  • Message Name
    • Internal value
    • Used by eFlyerMaker to show information on the GUI and is not seen by your subscribers.
  • Message language

    • English or French

    • This value is used by eFlyerMaker where dynamic elements adapt automatically to the language selected.
    • Other languages can be added on demand
    • Content
      • By default your are in the WYSIWYG Editor.
        • This view allows you to work as if you are in an html editor or in a MS Word processor.

        • You can paste in your html code by following Tools -> Source Code

      • Load Responsive Design Template

        • eFlyerMaker includes a nice collection of Responsive Design Templates for Novices to Experts. These templates work flawlessly on mobiles.

      • Template Builder
        • This Drag and Drop tool will let you achieve modern and well designed email fully compatible to Mobile and Desktop Devices.

        • No html skills required!

      • Save to folder
        • Folders are useful to help you organize your messages.

        • Folders can be created at Menu Bar -> More -> Create Folder

      • Overwrite a message if it exists
        • Check this if your new message replace an existing one
      • Quick Preview | Save | Save as Template

• Option B ) Use an existing message :

  • This option let you select a message already prepared

Step 4: Sending properties

Great Job! you're just 3 stages away from the campaign launch!

• PREVIEW

  • Take a last look before going any further. If something is wrong, you can go back by clicking on "Message" in the crumb trail.

• SEND A TEST

  • Testing is the most important task of email marketing.
  • eFlyerMaker prevents you from sending your campaign without being previously tested.
  • You may type in your testing recipients.
  • Also you can select your testing mailing list.
  • eFlyerMaker will add [TEST] in the subject line of the message. This is to help recipients to recognize the message as a test.

• SEND FINAL

  • Schedule your launch date and time or send it now.

  • To make sure you avoid any catastrophic mistake, eFlyerMaker provides a compliance checklist. If you are on a free account, you have to check theses three boxes:
    

    • Identification – The email must be clearly identified as a solicitation or advertisement for products or services.
    • Opt-Out – The email must provide easily-accessible, legitimate and free ways for you to reject future messages from that sender.
    • Return Address – The email must contain legitimate return email addresses, as well as the sender's postal address.

  • Once everything is in order and you are Satisfied with your message, your are ready to CONFIRM AND LAUNCH

Congratulations!