Glossary of Terms

Actions

The actions menu is on the right-side of each management page. The red icons there enable you to view, edit, manage, move the item to a folder and delete the item.

Add Subscribers

On the list management page, click on the add subscribers button if you want to add a contact manually to a list.

B2B

Abbreviation for Business to Business. Usually referring to a communication type.

B2C

Abbreviation for Business to customer. Usually referring to a communication type.

Behavioural Data

An in depth look at a campaign’s performance based on the individual contact in your list. To see Behavioural data click on lists, manage, view & edit, view-edit an individual contact, scroll to the bottom and click on behavioural data.

Campaign

A campaign is a single Newsletter, in other words a blast sent to the subscriber list as part of a publication. This is the email in its final form once all editions are completed. This is what your recipients receive.

Campaign Report

This is the statistics and overview of how many of your recipients have opened, and engaged with your Newsletter, along with who opened and clicked. The report can be downloaded in a CSV form.

CASL

Is the Canadian Anti-Spam Legislation. For more information, please visit: http://fightspam.gc.ca and check out our Regulation, Legislation & Compliance page.

Click

A click is when a recipient followed a link. Unique links in red refer to how many links they followed and the blue clicks refers to how many, in total, views the links received.

Consent

The recipient has given expressed authorization to the sender to send him emails advertising or informing about his brand. It is illegal for a business to send emails to an email address that has not expressed their consent. Consent can be implicit or explicit.

Content

The content consists of elements that you wish to add to your message. It generally is content that you may use many times in the future and wish not having to create every time. For example: a signature with a logo or a picture, automated greetings, legal requirements or copyrights you want featured on every email, links to social networks, etc.

CSV

Comma separated value, a format that is universal to many different Operating Systems. You can convert to or from Excel via the 'Save As' option.

Dashboard

The first screen you see when you log into eFlyerMaker the top menu has all the options necessary to send and manage Newsletters.

Delivered

The contact successfully received the email in their inbox.

Document Library

A library of all documents, pdfs and images you have uploaded to eFlyerMaker in the past. A very useful feature for those who do not always operate on the same computer or if the account is managed by multiple users.

Double-Opt-in Status

A method of gaining informed consent whereby the subscriber actively confirms their subscription by responding to an automatically generated message sent to the email address.

Engagement

This refers to how active your readers are in response to your Newsletters, in terms of opening the email, clicking the links , replying to the email as well as potentially unsubscribing from it.

ESP

Email services provider. In this guide referring to eFlyerMaker

Explicit consent

Consent expressed in a direct fashion that leaves no doubt.

Examples:

1- The recipient himself has checked the box to receive newsletters.

2- The recipient has completed a sign-up form to register for our newsletter and responded positively to the subscription link we sent him.

Export to CSV

Take the data out of the software and save it to your computer in .CSV format. The format can be changed afterward to your liking.

Folder

A folder is a container where you can place items like Lists, Campaigns, Messages and Content to help you organize your work.

Internal subject

This shows on the preview on Step 4 of Campaign where the subject line of your campaign will be seen, as well as being the subject-line in the email recipients receive.

Implicit consent

Consent expressed in an indirect fashion, that leaves room for some interpretation or speculation.

Examples:

1- The recipient has purchased one of our software and did not uncheck the box on receiving newsletters, so we have a business relationship with him and we assume he wishes to receive our newsletter.

2- The recipient published their email address on a web page open to the public, so we assume that he accepts all kinds of emails.

Import List

The process of importing an email contact list from Excel, saving it as a .CSV file and importing it into the ESP. This allows for the columns to become fields. Presently you must still name the fields in the GUI and match the source and destination rows. Having a good selection of fields, improves your ability to create targeted segments within the ESP.

List

A collection of subscribers who have opted-in to receive correspondence from a business or organization. The list of contacts you have imported via a CSV file that you converted from your original Excel file or registered manually. In Excel you can sort to create sub-lists and import them separately into eFlyerMaker. Do note campaigns can only be sent out to one list at a time.

List Churn

The percentage of subscribers that are removed from your list because they unsubscribe or bounce.

Manage

You can manage lists, content, message, segments, publications, campaigns, and folders to administer them, view and edit them and change the fields if required.

Message

The message is the heart of your campaign. It’s where you join all your elements to create the main body of your email and to create a campaign of interest. You can attach multiple pieces of dynamic content to a message. It’s also where you’ll add personalization fields.

Open

An open is when an email is opened by contacts. Either your contact opened the email by clicking on it or clicked on ‘’see images’’. It all depends on their email carrier.

Open Rate

A rate of opens calculated for each sent campaign. It's determined by the number of times the campaign was opened, divided by the number of people who received the campaign.

Opt-in

A method by which someone gives consent to be added to a mailing list.

Opt-out

A method by which someone notifies the sender that he/she wishes to stop receiving mail from them.

Permanent Bounce

The recipient did not receive the Newsletter, due to an Invalid email, the email does not exist. This is most often due to a typo.

Personalization Fields

This refers to using one or many of the fields of your list in the content. Usually at the top of the article as a greeting or anywhere else in the article, this can increase engagement.

Preview

A Preview of your content article is available at several different layers of creating your Newsletter, at the content layer, at the message layer and on step 4 of sending out your Campaign. This will enable you to preview and view your email as it would be seen from your contact's point of view. The send test feature to send yourself a test of the Campaign, is the best way however, since it will also show you the subject line of the Campaign.

Publications

Publications are Campaign channels that help administer Newsletter sign-up, consent status, anti-spam compliance and more. They are a unique concept to our ESP.

Responsive Design

An approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to tablet computers and mobile phones)

Responsive Design Template

Template with responsive design that is tailored for mobile device viewing. Consist of a design with a greater emphasis placed on video content and visual story-telling.

Segment

A segment refers to a target population in your list, so a specific sub-list categorized by some common variable.

Sign-up Link

The sign-up link (Action icon on the publications management page) is where you can view the link you can send to a prospective client to get their informed consent and a record of it for consent for all Newsletters sent from that contact list. When they fill out the form, they get another confirmation email if they accept that, their information will be auto-populated into your list.

Spam Filtering Bounce

The message has been blocked by a spam filter.

Template Builder

The template builder is the WYSIWYG tool that enables you to customize your message template, it requires no HTML5 knowledge. Asset blocks are used to drag & drop and create attraction, functional and quick Message templates from scratch with images, buttons, logo, social medias, etc...

Temporary Bounce

The recipient’s Email is temporarily unavailable, most commonly their email box is full.

Text Editor

This is where you format the article of content of your email. There are 40 colours and 17 fonts to choose from and the ability to insert pictures, logos, hyperlinks and links to PDF documents.

Transactional Template

When you want to edit emails, messages and website involved in the subscribing or unsubscribing process of your list. If left untouched, the default settings will apply which involves eFlyerMaker brands appearing instead of yours.

Unsubscribe

The recipient demands to be removed from a mailing list, which is an option at the bottom of every Newsletter by default. A recipient can unsubscribe to the publication or revoke his consent entirely. The ability to unsubscribe is one of the prerequisites of Newsletters to be compliant to CASL.

User Management (Profile)

This refers to the ability to customize the Newsletter template, add profile information in the more section. User management allows you to plug in your firm's contact details into your newsletter without having to write them every time.

View & edit

This icon enables you to take a closer look at the selected item and is the first icon below Actions of many manage menus.

Virtual Suppression List

A virtual list made up of all email addresses the software will ignore every time you try to send out a campaign to these addresses. Members of that list are addresses that offered permanent bounces or more than 4 temporary bounces. Mostly non-existent addresses or withdrawn consent.

Withdrawal

If a contact clicked on the unsubscribe button on one of your Newsletters at the bottom, he will appear in consent list under consents revoked. This means that they will no longer receive your Newsletters and will be added to a "suppression list" and show up as permanent bounces.

WYSIWYG

An acronym for "What You See Is What You Get" that refers to text and image editors, that allow you to see what your final product will look like as you are creating it. Our template builder is a WYSIWYG software.