Campaign Report
eFlyerMaker tracks your campaign performance and provides you with detailed statistics regarding your recipients engagement in real time. These reports are very useful and they are great performance indicators.
MATCHERAnalytics is disabled by default. To gain access to this feature, please contact us.
Campaign Properties
Property |
Description |
Creation Date |
The date the campaign was created. |
Subject |
The email subject/object line. |
From |
The sender's name and email address. |
Reply-to |
The name of the person to reply to. |
Sent by |
The sender's name. |
Sent on |
The date the campaign was launched. |
Publication Name |
The name of the publication used. |
List used |
The name of the list used. |
Segment used |
The name of the segment used. |
MATCHERAnalytics data list used |
The name of the MATCHERAnalytics list used. |
Campaign Type |
System, manual or hybrid. |
Message sent |
The name of the message used. |
Click to see the list or the message that was used.
Summary
This section displays statistics on your campaign deliverability to your recipients.
Status |
Description |
Delivered |
The recipient has successfully received the newsletter. |
Permanent bounce |
The recipient's email is invalid or non-existent. |
Temporary bounce |
The recipient's email couldn't be reach and eFlyerMaker will try to send the newsletter again. After three unsuccessful tries, the recipient becomes a permanent bounce. |
Spam filtering bounce |
The recipient's email provider has considered your newsletter as spam and has blocked its content. |
Engagement
This section displays statistics on your recipients engagement with your newsletter. eFlyerMaker provides various charts and graphics to properly elaborate your data as well as a timeline to display your campaign's activity.
Status |
Description |
Open |
The recipient has opened the email. |
Click |
The recipient has clicked a link in the newsletter. |
Reply |
The recipient has replied to the sender. |
Unsubscribe |
The recipient has unsubscribe from the newsletter. |
Consent revoked |
The recipient has revoked their consent to receive your newsletters. |
Email Clients
People receiving your newsletter may view your email with various devices; on a desktop computer, a tablet or a mobile phone. Furthermore, your recipients don't necessarily use the same email service platform nor the same operating system. eFlyerMaker provides you these statistics to help you know which device or operating system your audience uses the most.
Statistics
eFlyerMaker also tracks your recipient's actions while displaying the date and time or the occurrence. If a person clicked on a link, eFlyerMaker will show you which link they clicked. These are useful statistics for you to know your audience's behaviour towards your content.
Click to expand the search bar functionalities. You can search contacts by field such as email, actions, date or URL.
Products Performance
Click to expand the search bar functionalities. You can search contacts by field such as ID, click, occurrence or engagement rate.
Property |
Description |
ID |
ID of the item. |
Click |
Number of times the item was clicked. |
Occurence |
Number of times the item was featured in delivered emails. |
Engagement rate |
Ratio between occurrences and clicks. |
Click in the Actions column to view an item.
The graph is fully functional with web transactions and it displays your products performance based on these factors:
Conversion rate: Ratio between purchases and clicks.
Engagement rate: Ratio between occurrences and clicks.
Presence rate: Ratio between occurrences and delivered emails.
Next Available Actions
You can export the entire Statistics section or the Products Performance into a CSV file by clicking All data or export only the search result by clicking Search results.
