Templates and Layouts
Contents
Responsive Layouts When using a Responsive Design Layout, you can change the text and the images easily, but their dispositions are not meant to be changed. They are meant as quick and easy solutions for a respectable template you can use until you can create your own.
The different types of template
Drag & Drop Editor templates
As its name implies, a Drag & Drop layout allows you to create your content by simply dragging elements into the message. It's a very simple and efficient way to create beautiful and responsive newsletters even without any programming knowledge.
Browse all templates on Pinterest
Classic editor templates
The WYSIWY editor is a text editor that allows you to format text easily, like in famous text-editor softwares you might use on your computer. WYSIWYG means "What You See Is What You Get", pretty straightforward, right?
MatcherAnalytics
MATCHERAnalytics is a predictive marketing engine that uses keyword technology to assign predictive scores to each product or text content for each customers. In other words, by pairing MATCHERAnalytics with eFlyerMaker, you can send newsletters in which content can adapt to your subscribers' profiles and evolve with them. With integrated predictive analytics, your campaigns will provide the best content for each subscriber by anticipating their needs.
How to access built-in layouts
In the main menu, click Content and Create message
Or, in the main menu, click Campaigns and Create. Then go to Step 3: Create the message and click Option A ) Create a new message :
On step 2, click on the layout you want to use for your message. You can access different types of layouts by modifying the editor mode from Drag & Drop to Classic Editor.
- Use the editor to customize the layout with your own images and texts.
When you're done, click Save
You can also go to File -> Save as Template to access it easily in the My Templates section for your next campaigns.
Dynamic content
If you have content that you use on every newsletter (greetings, signatures, etc), you might want to use dynamic content to avoid creating the same content every time.
