eFlyerMaker's Compliance CheckList
Please use this email marketing compliance checklist as a guide for reviewing your email campaign before the final send.
These points are mostly typical reasons as to why your email campaign could be refused by the compliance team.
Because it can affect the reputation and deliverability of eFlyerMaker, the compliance team have to strictly follow this checklist before accepting the sending of a campaign.
Don’t use false or misleading header information.
Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
Don’t use deceptive subject lines.
The subject line must accurately reflect the content of the message.
Identify the message as an ad.
The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
Tell recipients where you’re located.
Your message must include your valid physical postal address. This can be your current street address or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
By inserting [snippets.bundle_of_legal_requirements] in the message, it ensures you to stay compliant.
Tell recipients how to opt out of receiving future emails from you. Your message must include a clear and conspicuous explanation on how the recipient can opt out of getting email from you in the future. You need to design the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of font type, size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
By inserting [snippets.bundle_of_legal_requirements] in the message, it ensures you to stay compliant. See More info about eFlyerMaker's exclusive unsubscribe feature
Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personal information other than an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
Thanks to eFlyerMaker, if the client follows eFlyerMaker unsubscription link, the removal is automatic and you don't have to worry. The compliance team will not accept email messages who presents an alternate way of unsubscription other than what is described here
Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
- Do not send just a big colored image. Your message must include description as text in the body describing the contents of the image.
- The destination links should be related to the content of the message
- Make sure to test correctly all links.
Do not write in domain name or url directly in the body text. Anti Spam filters may consider your email as a phishing attempt. See The Reality of spams
Avoid spamtrap keywords