Reporting
Campaign Report
Contents
Campaign Properties
A summary of the campaign.
Creation Date: When was the campaign created?
Subject: What was the subject/object line?
From: What was featured on the FROM line?
Reply-to: What was the REPLY-TO address?
Sent by: Which user sent it?
Sent on: When was the campaign sent?
List used: To which list was the campaign sent to?
Segment used: Was a segment used? And which one?
Message sent: What message was sent?
|
Preview the message that was sent. |
Summary
Tells you how the delivery went.
Data collected between: From the moment the campaign was sent to the moment you accessed the report.
Delivered: How many emails were properly delivered?
Permanent bounce: How many email addresses were non-existent? (Hard bounce)
Temporary bounce: How many email addresses couldn’t be reached because of a server problem or because the inbox were full? (Soft bounce)
Spam filtering bounce: How many were considered spam by the recipient’s server and blocked?
Engagement
A summary of your subscriber’s reactions towards your email campaign.
Open: How many subscribers opened your message? how many times was it opened ? What percentage does that represent?
Click: How many subscribers clicked on the links contained in your email? How many times were your linked clicked? How many links were there? What percentage does that represent?
Reply: How many of your subscribers hit reply on your message?
Unsubscribe: How many subscribers hit the unsubscribe link on your message?
Consent revoked: How many subscribers revoked their consent after receiving that message.
Colors:
Blue |
Total of times the action was performed |
Red |
Total of subscribers who performed the action |
Green |
Determined by how many times an action was performed compared to how many subscribers received the campaign. |
Yellow |
Number of links contained in your campaign. |
In the example above:
- 15 subscribers opened the message.
- The message was opened a total of 38 times which indicates that some subscribers opened the same message many times.
- Since the list that was used had 15 recipients, we have 100% of opening rate.
- 5 subscribers clicked the links contained in the email.
- The links were clicked 13 times
- There were 2 links in the email
- 33% of our recipients clicked on our links.
Email Clients
A summary that indicates which email platforms were used to open your message and on which devices and operating system. A good information to know when looking for which market to target. If more people open on their mobile than their desktop, you might want to create a visual design that agrees more with mobiles.
Link popularity and Heat map
To determine which of your links contained in the email were more popular. The table takes into account all links contained in the message, including the contact link and the unsubscribe link.
On the left is a percentage of each link’s popularity and the links in question.
On the right is a heat map of which link was hottest. In the example above, the link contained in the upper image was clicked more often than one contained in the lower image.
**Please be aware that the Heat map module was installed on December 17th 2015. Any campaign previous to that date will not provide results on the heat map**
Statistics
A detailed report of which email address did what and when. Helps you establish who responded to your message and how intense was that response?
For example: If the same email address opened the massage many times over the last few days, he was either very interested by it’s content or he forwarded the message to his friends who were interested. If you forward the message to a friend and that friend opens the massage, it counts as an open for you because you’re the address registered to our servers.
You can also export the results to a CSV file to see the whole list of registered actions.
Account's Behavioral data & Application's Behavioral data
Available with any subscriber, simply click on the View and Edit action button next to any subscriber.
The difference between Account's and Application's are explained here (1.1): FAQ-Lists
Delivery Information
* Sent Messages: How many messages were sent to that address?
* Hard Bounced Messages: How many messages hard bounced? (Permanent bounce due to a non-existent address)
* Soft Bounced Messages: How many messages soft bounced? (Recipient's Inbox too full or server delay)
* Spam Filtering Bounced Messages: How many messages were considered spam and were blocked by a filter?
* Delivered Messages (sent and not bounced): The number of sent messages minus the bounces.
Behavioral Information - Opening
* Unique Opened Messages: Number of messages that were opened
* Raw Opened Messages: Real number of times messages were opened
* Average Number of Opens per Message Received: The average number of times your recipient opens a single message
* First Open: When did your subscriber started opening your messages?
* Last Open: When was the last time he opened one of your messages?
Behavioral Information - Clicking
* Unique Clicks:Number of links that were clicked
* Raw Clicks: Real number of times links were clicked
* Average Number of Raw Clicks per Unique Open: The average of clicks in a single opening
* First Click: When was the first time your subscriber clicked a link from you.
* Last Click: When was the last time your subscriber clicked on a link from you.
Consent list & Consents Revoked
Found at the bottom of the lists menu, this section helps you keep track of consents and revoked.
Consent list
This section regroups all of your lists combined. It indicates the email address, the date it was added to one of your list for the first time and the way they were added (imported by you, manually added by you or subscribed through the sign-up form).
Consents revoked
As soon as one of your subscribers revoke his consent, his email address is added to that list and is therefore, ignored by the system when it's time to send a campaign, even if the address is still featured in the mailing list. The only way eFlyerMaker will send anything to that address ever again is if your subscriber refill the sign-up form again. The list will show you the email address, the day it was added to one of your list for the first time, the day the consent was revoked and how the address was added to the list.
Date updated is the day the consent was revoked.
With that knowledge, if you notice a decrease in the number of recipients since the last campaign, you can always check that section to see if there were new revokes since then.
